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  Workshop Details
Brand Management in Fashion
Date : 2010-04-16                  Time : 9.00AM To 5.00PM
Venue : 38/3 Bir uttam Ziaur Rahman Sarak Amtoli,Mohakhali Dhaka-1212

Professor Dr.Md.Anwarul Islam & Shabnam Mosatri

Professor Department of Marketing University of Dhaka
Brand Management in Fashion

NIFT Workshop's mission is to exchange information and ideas that are relevant to the creative and business needs of the fashion, textiles and related industries and areas of interest. The trainee & trainers meet in workshop, with subjects that vary annually and seasonally.

Brand Management Courses highlight the benefits of recognizing the importance of a brand manager who identifies a brand that will cater to consumers and devise marketing strategies to establish brands in the market. It also involves detailed analysis of the competitive brands in the market, identifying the needs of the consumer and devising the promotional tools required to highlight the unique selling propositions of the brand.

The comprehensive and skillfully designed courses enable one to gather profound knowledge on market research, consumer demand, brand research, brand promotion, principles of brand management, market trend analysis, brand launch and USP, advertisement, marketing and packaging of products. Moreover, students also get to learn about the various marketing strategies that can be implemented for the promotion of brands in the market. Detailed knowledge of the consumer needs and demands is also essential for one to make a mark in this profession.

The following are the areas covered in a Brand Management Workshop.

* Principles of Brand Management.
* Market Research.
* Analysis of the Market Trends.
* Consumer Demand
* Brand Launch and USP
* Market Research
* Brand Research
* Advertisement and Marketing
* Brand Promotion
* Distribution, Packaging and Marketing of a Brand

An individual who has successfully attend this workshop in Brand Management can work as a Product Manager or Brand Development Manager in reputed companies & industries.
How to position, communicate and strengthen the brand, and create a distinctive brand identity. Brand equity. Brand extension.

National Institute of Fashion Technology (NIFT)

Mohakhali Office : H#38/3 Biruttam Ziaur Rahman, Sarak ,
Amtali, Mohakhali, Dhaka-1217
Phone : 88 02 8831304, 8831305
Mobile (Cellular) : 8801731220099,01713116313
Fax : 88 02 8831305
Email address : info@nift.edu.bd
Web address : www.nift.edu.bd

If you need more information about admission, academics, financial options, joining the faculty ,Public relations, technical support or other matters please send us an email: info@nift.edu.bd

If you are want to present in this workshop, Please Registration below form.

Name : *
Address : *
Country :
Mobile : *
How Find NIFT : *
Email : *
Purpose/Enquiry :

An MBA in marketing is a prerequisite for becoming a Brand Manager.Any one who are interested.

Power point presentation.

Fee:1500BDT only. NIFT student:1000BDT. Dhaka University:1200BDT.

38/3 Bir uttam Ziaur Rahman Sarak Amtoli,Mohakhali Dhaka-1212
9.00AM To 5.00PM
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